1. Creating an advertising campaign● Analysis of your business, products or services.● Defining keywords and developing ads.● Creating an advertising strategy that takes into account the characteristics of your audience.
Advantages:● Quick start of the advertising campaign.● Show ads to exactly those users who are searching for your products or services.● Attracting targeted traffic to your website.
2. Targeting settings● Selecting target regions for advertising.● Determining the demographic characteristics of the audience.● Retargeting to attract users who have previously visited the site.
Advantages:● Budget savings due to precise settings.● Increasing conversions by working with the audience.● Advertising works exactly where your customers are.
3. Website optimization for advertising● Checking the site loading speed.● Setting up landing pages for high conversion.● Using relevant calls to action in ads and on site pages.
Advantages:● Improving the quality of advertising in Google Ads.● Increase in site ranking in search results.● Increasing the number of sales or orders through the site.
4. Monitoring● Analysis of the effectiveness of the advertising campaign: number of clicks, costs.● Regularly improve your ads to increase performance.
Advantages:● A real understanding of how advertising works.● The ability to quickly adjust the campaign to improve results.● Increasing efficiency.